According to OpenAI’s release notes (as tracked by Releasebot), these updates appeared in October 2026:
- Virtual try-on (October 1): see how clothes and accessories could look on you. Favorites and folders let you save product finds.
- Mobile document scanning: multiple pages combine into a single PDF, rolling out on iOS.
- Space: your Pages, files and related work brought together in one place.
- GPT-6.1 Sol: improved agentic coding, computer use and professional work, rolling out in ChatGPT Work and Codex, starting with Pro users.
- Pro 500: a new $500/month plan with the highest included usage of the Pro plans.
The marketing angle
Virtual try-on shows that AI chat is becoming a shopping path. Fashion and retail brands should keep product photos and descriptions clear and high quality.
Source: ChatGPT Updates, Releasebot
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